Digital Marketing Secrets You Should Be Aware Of Right Now
Whether you’re just starting or have been in business for a while, everyone is feeling the heat from rising competition. If you’ve been on Facebook or Instagram recently, you’re aware of how many “get-rich-quick” Marketing “gurus” are claiming to have the best-kept marketing secret to finally make moves with your brand. Unfortunately, there is no such thing as a single move that can instantly expand your brand. These things require time to complete. Marketing “hacks” are nothing more than a fad, so don’t lose sight of what matters most to your company. The right audience will come organically if you stay true to your message and your clients.
Though there is no one-size-fits-all magical secret to boost brand growth, there are a few lesser-known tricks that can help and No, these will not transform your company overnight.
Marketing is more of a marathon than a sprint. This collection of eight digital marketing hidden secrets will not only help your company but will also help you develop stronger ties with your audience.
It’s a win-win situation all around.
1- Paid Social Media Promotions
Many firms claim to have attempted Facebook ads but were unsuccessful. So, what exactly did they do? They didn’t try them again. This is a giant mistake.
Facebook and other social media marketing are inexpensive. In some circumstances, they are pennies, and the possibilities are limitless.
Algorithms on social media are evolving daily.
It’s more difficult than ever to get your posts out to your existing followers, let alone new ones.
You’d do it if you could get your message in front of thousands of people for less than $50.
That is what Facebook and Instagram marketing is all about.
This is a huge assistance. Before you begin, make sure you have a firm grasp of your audience, their interests, and geographical areas.
2- Use the 80/20 Rule to Engage
Your marketing team tweets every day, but how frequently do they communicate with customers or other brands?
We’ve all seen amusing company posts go viral after a snarky customer service representative said something unusual.
This form of involvement speaks volumes for your audience, and they want to hear from you in non-self-promotional ways.
The 80/20 rule is a solid starting point. This began as a rule for bloggers advertising themselves on social media, but it can be applied to any business.
Essentially, you should only promote your company and your own content 20% of the time.
The remaining 80% is dedicated to communicating with other brands, customers, and content.
3- Video Marketing:
Video marketing is the new content marketing. While the text was once king, video has now surpassed it as the most popular medium. If you’ve lately been on social media, you’ve probably noticed how many videos are becoming viral and receiving attention. We’re not talking about silly prank videos (unless they’re appropriate for your business), but rather content-rich videos that deliver to your target audience. What is the appeal of videos? To begin with, they effectively halt users in their tracks. They are more aesthetically appealing than images and are more convenient to watch while on the go. They then enable users to interact with your business in person.
Displaying your best stories, goods, and services interestingly will certainly attract the right kind of attention.
4- Influencer Marketing
Influencer marketing is another emerging, if not already well-established, marketing strategy. An influencer is somebody who has a large or tiny internet audience. These are typically bloggers, gurus, or YouTubers who have unique value to give your marketing plan. When it comes to influencer marketing, you have the opportunity to promote your products and services using a different voice. The key to successful influencer marketing is simpler than you might think: don’t be fooled by nice stats. Simply because an influencer has 100,000 social media followers does not imply that he or she is a suitable fit. Instead, seek an audience that is engaged with the influencer and aligned with your business.
5- Clear Calls to Action
While many marketers and business owners claim to have their calls to action (CTA) basics down, they most likely do not. If your landing page isn’t converting, you should take a look at your CTAs. People require unambiguous acts to make decisions. What goes into a powerful CTA? Make use of active verbs and phrases. Try not to be too wordy, and be aware of where to place your CTAs. Use it no more than once on the same page. Finally, think about the sales funnel. Perhaps a “Buy now” CTA on the home page isn’t the greatest strategy, but a “Sign up for our newsletter” CTA is.
6- Offer Something Free
People adore giveaways. Who doesn’t? If you have a low-cost product or downloadable that you can provide, this is an excellent method to grow your mailing list and your brand. You may give this away as a gift to individuals who sign up for your service or make a purchase, or you can use it as an opt-in for your email list. Even if you believe you have nothing to offer for free, you are mistaken. You can include a how-to guide, a teaching video, a free recipe, or anything else that makes sense for your company. These tasks do not require a lot of time or money, yet they yield a significant payoff.
7- Tell a Story
The most common marketing blunder is focusing too much on your logo or colors and forgetting the story. We think in terms of tales, and it is these connections that lead us to purchase new items. Nobody will buy from you if your brand does not present a compelling story. Science informs us that, as much as we think we’re all rational shoppers, we’re not. We shop based on our feelings. What feelings do you evoke in your audience? Are you a globally recognized eco-friendly brand? Are you a rags-to-riches company that makes people’s lives easier? Take hold of your tale and don’t let it go.
8- Be Consistent
The final marketing secret isn’t a secret at all, but it’s the reason so many new brands fail. You must be constant. Your company’s branding is a promise to its customers. It’s letting them know that if they choose you over the competition, they can anticipate a particular level of quality and service.
If you are inconsistent in your messaging, marketing, and service, you will quickly lose that consumer base.
Creating a brand style guide is a terrific approach to keep your entire staff consistent.
This will feature the expected elements such as logos, colors, and typefaces, but it will not stop there.
Include information about your tone, online messaging, and how you want to be seen by your target audience. In this manner, you may all go forward as a unit.
It takes time to build a strong brand. These are some lesser-known methods for long-term brand promotion.